Joshua Parsons is an entrepreneur based in Auckland, New Zealand.

In 2016, my first major breakthrough in business was an online clothing store (The Big Little Store) and a Santa letter writing service (SantaPost) - reaching 65,000 online followers and huge revenue growth. But, the business quickly came tumbling down and within a year I lost all our savings and tacked on the balance of the debt to our mortgage, all while I held down my job as a Constable in the NZ Police.

I resumed full-time Policing and joined the Criminal Investigations Branch, aged 21. I left Police after nearly 5 years of service - knowing the only way to make back what I lost was to start again.

And so in 2018 I launched Crosbies Security, fast becoming the market leader in both presence and reputation for mobile surveillance towers in New Zealand. We stopped 85% of all crime and of those who remained, 1/5 were arrested by Police.

In 5 years we took out multiple awards including Best New Product of the Year, Best Emerging Business and Excellence in Innovation. We indexed at 121% growth with the Deloitte Fast50, narrowly missing out on a top 50 placement as one of the fastest growing New Zealand companies.

In mid-2022, in the pursuit of excellence and being disappointed with camera monitoring software available to monitor Crosbies Security cameras, I invented Watchful, taking it to market in New Zealand and Australia in 2023 and launching it in the USA in early 2024.

Centred around our AI decision making persona, Watchful dramatically transformed the way not just Crosbies Security, but many similar businesses and monitoring stations, handled and received camera events - allowing extreme new levels of detail to be processed by monitoring stations and significantly improving the service our clients offered their clients.

In 2024 I stepped back from the day-to-day running of Crosbies Security and handed it over to Joe Le Fleming Burrow, their General Manager.

I now focus my time entirely on Watchful, primarily in the USA, allowing central monitoring stations to scale their camera monitoring with precision and accuracy - and to allow them to see what other software failed to do.